How personal brand increase your brands visibility

 Personal Branding Increases Your Visibility

With people taking to social media to research a business before ever stepping in the door or making a purchase, it is essential you have a presence online. Let’s not forget, whether you are actively taking action to shape your brand or not, people can still write reviews about you. If you don’t have a presence online, you are invisible. Not to mention, you will not do well against your competition if no one knows who you are.

The more you build your personal brand, the more visible you’ll become. Once you are visible online, you will experience:

● More followers and connections on social media. 

● Followers willing to share your content with their tribes. 

● And so forth.

It’s a powerful cycle.

The truth is, building your personal brand and building your platform go hand-in- hand.

As your personal brand grows stronger, your platform will get bigger, which will then make your brand a force to be reckoned with.

Personal Branding Shapes What Content You Share

If you are not actively shaping your personal brand, you are probably struggling with what content to share on social media. You don't know what content to create because you don’t have any guidelines as to what your audience wants to know.

And so you end up sharing either nothing at all or whatever catches your fancy at any given moment. Neither of these tactics help you to build a strong personal brand.

When you have a strong personal brand, you have a clear identity beyond what you sell. You understand your brand message and brand values. So by having a personal brand, you are guided toward exactly what kinds of content you should share.

Simply put, you should only share content that aligns with and promotes the values of your personal brand.

What you ate for lunch is great, but it may not add to your personal brand or give value to your audience unless you are attracting people with food interests. Plates of food, memes, and other random posts are great to engage friends and family. But, if you are hoping to build trust and create a relationship with potential clients that don’t already have a personal relationship with you, they are not going to engage with your personal content.