How Personal Brand attract your ideal audience

 Personal Branding Allows You to Attract Your Ideal Audience

Being known as an expert in your field brings unique benefits with it.

When you’re known as the expert in your industry :

● It attracts your ideal audience - the people who need your help the most. 

● You get referrals from others in your industry and related industries. 

● You can charge a premium price - the kind of price that only an expert can charge.

Tony Robbins is a prime example of someone that people will pay a premium price just to attend his conferences. For years, he has shared the same message of self- empowerment. He did this by being consistent and producing content for people to see, hear, and read.

Everything he says, every video he puts out, every book he writes has the same brand message: “You can develop into a powerful individual and I can help you do that.”

Over time, he has established himself as one of, if not the, go-to person in the self- development arena.

The results?

● He attracts huge audiences of people who want to fulfill their potential. 

● Millions of people read his books and follow him on social media 

● He delivers enough value that he can charge a premium price for his services.

By consistently building his personal brand over many years, Tony Robbins now has people flocking to him for advice.

Do you want to experience the Tony Robbins effect?

If you want to be known as the go-to person in your industry, then it’s absolutely essential that you begin building your personal brand as soon as possible. You have to make yourself visible to be seen by your ideal audience. You have to clear on who you are as a brand and your message.

Personal Branding Puts You in Charge of the Narrative

As I said previously, your personal brand will evolve, whether you want it to or not. If you:

● Have a website 

● Use social media 

● Have an email list 

● Have a blog 

● Speak to groups 

● Record and share videos

...then you’re already taking steps to build your personal brand.

Everything you put out into the world is part of your personal brand. When you produce thoughtfully, planned content, you are in charge of defining exactly what your brand is all about.

The beauty of personal branding is that it ensures that you’re actively shaping your own narrative.

You’re determining what others think about you, rather than simply letting them form their own opinions. The bad thing about not producing any content is you lose the opportunity to build trust and for potential clients to get to know you enough to like you. When you don’t generate content or interact where your target audience hangs out, you are like a ghost in your industry because you exist, but no one sees you. When no one sees you, they don’t know what you stand for, whether you can help them, or if you are better than your competitors.

With every social media post you share, every blog post you put up, every email you send, you’re shaping the narrative of who you are. You’re in control of your story and how you are viewed by potential clients.