Personal Branding Connects You With More Individuals
The simple truth is, people connect better with people than they do with companies. It’s why Elon Musk and Richard Branson have more individual Twitter followers
than the companies they founded.
The more you work to build your personal brand, the more individuals will want to
connect with you, both in-person and online. The more you work to develop your
brand, the more people will be attracted to your values, personality, convictions, the insights you have to offer, and even your personality. Once they connect with
you, they will want to know more about your business.
Building your personal brand connects you personally with potential customers
and clients, which then builds your business.
Pia Silva puts it like this:
“With so much content and so many small businesses popping up online, a brand that connects to a person’s face is much easier to trust faster. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.”
The Power Of A Personal Brand
Are you starting to see the power of having a personal brand? Your personal brand
is what enables you to distinguish yourself from the competition. It allows you to
charge a premium price for your services.
The more you focus on your personal brand, the more visible you become, and the
more you become known as the expert in your field. When you’re known as an
expert, your clients and customers will seek you out for your products and services, which in turn builds your business.
Kevin Stimpson says this:
“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.”
It’s safe to say that there are few things more powerful than your personal brand. The more you focus on building it, the greater the results you’ll see.
Now, are you ready to start building your personal brand?
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